Key Responsibilities: Management and Leadership of Medical Representatives (Med Reps): Daily planning, supervision of visit routes, and ensuring full coverage of target physicians and pharmacies within the assigned region. Field Coaching and Training (Dual Visits): Accompanying medical representatives during field visits to assess sales skills and provide constructive feedback aimed at improving product penetration. Achievement of Regional Sales Targets: Direct responsibility for meeting assigned sales targets and analyzing positive or negative variances against monthly budgets. Key Opinion Leader (KOL) Management: Identifying, engaging, and maintaining continuous professional relationships with key physicians and strategic healthcare centers within the region. Market and Competitor Monitoring: Continuous monitoring of competitors’ activities in pharmacies and clinics and delivering analytical market reports to the Marketing Manager.
Required Competencies: Advanced Sales Techniques: Strong expertise in pharmaceutical sales methodologies with the ability to transfer knowledge and coach Medical Representatives effectively. Regional Data Analysis: Ability to interpret sales reports, analyze regional market share, and identify hidden growth opportunities. Territory Management: Proven skill in optimal territory segmentation and intelligent allocation of resources and personnel based on the potential of clinics and healthcare centers. Scientific Product Knowledge: Comprehensive understanding of clinical and scientific product information to support the sales team in responding to complex medical inquiries. Strategic KOL Engagement: Ability to establish and maintain professional, long-term relationships with key and influential physicians in the region.