Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Protects the organization's value by keeping information confidential.
Identifies marketing opportunities by identifying consumer requirements.
Achieves marketing and sales operational objectives.