Digital Marketing Supervisor

Job Description

Responsibilities

- Develop and implement digital marketing strategies and plans aligned with business objectives.
- Plan, execute, and monitor digital campaigns and online advertising activities.
- Analyze campaign performance and recommend data-driven improvements.
- Manage and strengthen the brand's online presence across the website and social media platforms.
- Oversee the creation and publication of digital content in line with brand strategy.
- Plan and supervise SEO activities and website optimization.
- Analyze user behavior, website traffic, and digital performance metrics.
- Prepare periodic reports on channel performance, campaigns, and digital marketing activities.
- Manage and allocate digital marketing budgets and monitor cost-effectiveness.
- Identify new opportunities across digital channels and tools and recommend actionable initiatives.
- Collaborate with Marketing, Brand, Sales, and other relevant teams to implement digital marketing plans.
- Manage and evaluate the performance of digital marketing agencies and service providers.
- Plan and oversee digital projects from initial planning through execution and performance evaluation.
- Lead, delegate tasks to, and monitor the performance of digital marketing team members.
- Set team objectives and performance indicators and track progress toward their achievement.
- Stay up to date with emerging digital marketing trends, tools, and best practices.
- Ensure compliance with company policies and procedures when implementing digital marketing activities.
- Perform other assigned duties related to digital marketing.

Required Qualifications and Competencies

- Minimum 7 years of relevant experience in digital marketing.
- Minimum 3 years of experience in a supervisory or team leadership role.
- Bachelor's degree in Marketing, Management, Communications, Information Technology, or a related field.
- Strong knowledge of digital marketing principles and strategies.
- Proficiency in SEO, online advertising, and social media management.
- Proven experience in designing, executing, and analyzing digital marketing campaigns.
- Strong data analysis skills and the ability to interpret digital performance metrics.
- Familiarity with Google Analytics (GA4), Google Ads, and analytics and reporting tools.
- Familiarity with content marketing principles and content management.
- Good command of Microsoft Excel and PowerPoint.
- Ability to manage budgets and evaluate the return on investment (ROI) of digital marketing activities.
- Strong team leadership, task delegation, and team management skills.
- Strong analytical and problem-solving abilities.
- Creativity and innovative thinking.
- Strong results orientation and sense of responsibility.
- Good communication and negotiation skills.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.