Marketing Manager

Job Description

● Create and manage the marketing budget and ensure it corresponds with marketing objectives and management measures. ● Devise a comprehensive and detailed marketing plan. ● Manage promotional and marketing opportunities to promote brand awareness in the market. ● Establish and implement an integrated marketing strategy for dealers. ● Create dealer loyalty programs. ● Improve customer experience and ensure customer feedback is accurately captured. ● Coordinate and produce written materials (like emails, press releases, presentations, social media, website, and newsletter copy) for different audiences. ● Plan and execute all web, SEO/SEM, email, and social media (Facebook, Telegram, Instagram, etc.). ● Monitor and report on the effectiveness of marketing communications. ● Manage promotions and analyze previous marketing activities to influence future initiatives. ● Plan, implement and report the performance of all marketing campaigns and assess against goals (ROI and KPIs). ● Manage the marketing database and optimize its utilization. ● Take charge of all advertising activities. ● Manage the production of merchandising material and equipment required for marketing projects. ● Devise strategies to drive online traffic to the company website. ● Review new technologies and keep the company at the forefront of developments in digital marketing. ● Track competitor promotion and product introduction in the market. ● Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. ● Organize and manage events such as seminars, races, exhibitions, etc.