Job Description
Job description:
Reporting to: CEO
Responsibilities: (Not ordered on priorities)
● Develop and implement short-term, mid-term, and long-term marketing strategies especially inbound marketing strategies.
● Design and implementation of integrated Quantitative Models for major activities of the marketing department.
● Design and implementation of a multi-dimensional model to mine and analyze data feedback loops.
● Develop a time-based and integrated plan for product management (branding and re-branding of product brands, developing new categories and products and etc.).
● Design and implementation of an integrated content plan by providing the exact guidelines for all offline and online platforms.
● Design an integrated media plan.
● Define and execute the marketing and communication activities according to the marketing plan.
● Develop and manage digital marketing campaigns.
● Digital marketing and advertising strategy based on buyer personas, buyer journey map, and Inbound methodology.
● Develop the marketing strategy for the company in line with objectives.
● Search for new markets and channels considering sales needs and products conditions. Trying to develop web-based sales.
● Manage weekly and monthly reports of market and competitor’s position, the share of shelves, and promotional activities.
● Implementation of an IMC plan.
● Manage the company’s marketing budget.
● Monitor and report on the effectiveness of marketing communications in stores.
● Design an annual marketing calendar based on the main goals.
● Plan and prepare seasonal promotions and campaigns.
● Plan for new product introduction in all categories.
● Consumer behavior analytics.
● Big data analytics.
● Align marketing metrics with business goals.
● Optimize marketing value, retention, and loyalty.
● Online and offline marketing analytics, cross channel analytics, and marketing mix analysis.
● Use analytics to inform content and marketing programs.
● Data mining, warehousing, affinity analysis, predictive analytics, and modeling.
● New technologies in marketing analytics and predictions (Artificial intelligence-driven methods such as machine learning, pattern recognition, neural networks).
● Customer relationship management, segmentation, behavior, and engagement.
● Market intelligence analytics.
● Transformation of data to information to be used in decision-making processes.
● Time-based project management.
● Design and implementation of a 3-i model ( Identity, Integrity, Image) for the brand.
