Marketing Manager

Job Description

• Design and implement marketing strategies aligned with business objectives.
• Manage advertising campaigns and monitor their effectiveness.
• Analyze the market and identify growth opportunities.
• Define brand identity (mission, vision, values, and brand personality).
• Develop brand positioning and differentiate it from competitors.
• Conduct market research to understand brand perception in the minds of audiences.
• Develop brand guidelines to maintain the integrity of visual identity and messaging.
• Monitor brand performance indicators (such as brand awareness and loyalty rates).
• Provide periodic reports to senior management on brand and marketing performance.

Requirements:

• Proficient in marketing strategies.
• Familiarity with brand positioning models.
• Ability to design questionnaires for market research and analyze quantitative and qualitative data.
• Familiarity with branding principles (visual identity, guidelines, brand storytelling).
• Familiarity with brand legal laws.
• Familiarity with types of advertising.
• Ability to measure the effectiveness of advertising campaigns.