Market Research Manager

Solico Group (Kalleh)


Posted a month ago

Job Description

● Collaborate with the relevant teams and agencies to understand the trends, landscape, competitors, and consumers, communicate across the business and identify key actions to take. ● Establish competitor and market intelligence capabilities to ringfence and drive growth in our business. ● Reveal and unleash consumer knowledge and understanding. ● Identify opportunities based on insights and analytics to meet business objectives and long-term plans. ● Identify research and analytics needs in light of the strategic objectives of categories and sub-categories. ● Lead and manage all research (in-house/outcall), and co-pilot the business heads, brands, and trade with identifying the key actions that have the highest impact on business performance. ● Drive a consumer mindset, data analysis, and insights to guide informed decision-making. ● Elevate data analytics capability across the market and guide the business to optimize the use of the systems and methodologies. ● Capture best practices across markets and spot opportunities to drive market best practices. ● Establish the research process ensuring alignment across key stakeholders. ● Manage research agencies and data sources to ensure quality OTIF delivery of requirements. ● Drive team capabilities and performance. ● Ensure alignment of procedures in accordance with the Delegation of Authority (DOA).


● Bachelor’s degree in Business Administration, Marketing, or an MBA graduate. ● More than five years of experience in consumer and trade research across agencies. ● Quantitative and qualitative research experience. ● Retail audit experience and knowledge. ● Analytics skills. ● Interpersonal skills. ● Leadership skills. ● Fluent in English, writing, and speaking; preferably Arabic.

Employment Type

  • Full Time



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