Drive development of new research methodologies and analytical techniques.
Ensure implementation of all marketing research and information common platforms and best practices.
Lead the development and maintaining comprehensive competitive analysis.
Contribute to the BAT Pars volume and profit estimates, as well as proposed investment levels.
Lead the integration of the market, customer, and consumer insights across the Marketing organization.
Manage budget for all the initiatives performed in the area/end market SPI function to ensure synergy, objectivity, and prioritization of spending.
Optimize the effectiveness and efficiency of the processes within the responsibility.
Requirements
At least 5 years of experience in related fields.
Experience managing or mentoring individuals.
Excellent communication skills.
Familiar with research methodologies.
Demonstrable experience in accessing, analyzing, and interpreting raw data to deliver actionable insight which supports business strategy, solves challenges and informs key decisions.
Excellent relationships and stakeholder management skills and ability to demonstrate the capability to engage, lead and motivate the team.
