Digital Marketing Supervisor

Job Description

• Plan advertising and promotional campaigns for products or services on a variety of media (social, print, etc.).
• Monitor and analyze all campaigns, and provide all statistical feedback to the strategy manager.
• Manage and update all social media platforms.
• Manage and update the fan club.
• Monitor and manage all online conversations.
• Plan and execute web, SEO/SEM, email, and social media routine activities and campaigns.
• Manage all Digital marketing partners and suppliers.
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Instagram, etc.).
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.
• Report to the group marketing manager.