As a digital marketing specialist, you are responsible for:
● Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
● Maintain our social media presence across all digital channels.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Select, configure and implement analytical solutions and events.
● Increase conversion rates and drive marketing-qualified leads for the sales team.
● Increase funnel marketing efficiencies.
Requirements
● Motivation and teamwork spirit.
● Familiarity with B2B marketing processes.
● Mastering the principles and techniques of marketing and branding.
● Fluent in digital marketing concepts and related tools such as Google Analytics.
● Fluent in designing, executing, analyzing, and evaluating campaigns and statistical reporting.
● Familiarity with web design and content management systems.
● Mastery of social media and internet advertising.
● Expert in SEO.
● Familiarity with Google search console and Google AdWords.
● Strong digital proficiency, knowledge of HTML, CSS, and JavaScript is a bonus.
● Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills.
● Minimum Bachelor's degree in Marketing Management, MBA, and other related fields.