Digital Marketing Specialist

Job Description

Tehran Moble is looking for a results-driven and analytically-minded digital marketing specialist to lead and grow our performance marketing efforts. We’re not just looking for someone to run ads; We are looking for a strategic thinker who can interpret data, make ROI-focused decisions, and drive measurable business results. If you're passionate about digital campaigns that perform, convert, and scale, we want to hear from you.

Key Responsibilities

• Develop and manage data-driven performance marketing campaigns, including PPC, retargeting, and paid social ads.
• Optimize campaigns through Google Ads and Meta Ads Manager with a strong focus on ROI and conversion growth.
• Analyze campaign data using Google Analytics 4, Google Tag Manager, and Hotjar to gain insights and make performance improvements.
• Collaborate with the content, tech, and product teams to ensure aligned goals and seamless user journeys.
• Implement or work with marketing automation platforms (e.g., Mailchimp, Sendinblue, or local tools).
• Write effective ad copy tailored to different platforms and audience segments.
• Define, monitor, and report on KPIs to evaluate success and recommend optimization strategies.

Requirements:

• At least 3 years of hands-on experience in performance marketing with a proven track record of ROI-focused execution.
• Deep expertise in Google Ads and Meta Ads Manager.
• Working knowledge of GA4, Google Tag Manager, and Hotjar.
• Experience with marketing automation tools.
• Strong analytical thinking and data interpretation skills.
• Ability to make strategic decisions that enhance conversion rates and campaign performance.
• Excellent ad copywriting abilities.
• Team-oriented mindset with a drive for continuous learning and improvement.
• Experience in B2B marketing is a strong plus.