Job Description
The prospect Digital Marketing Expert in GolnanPuratos, has a strong grasp of current marketing tools and strategies, and is able to lead integrated digital marketing campaigns across all digital channels from concept to execution, in order to increase brand awareness, and support expansion and growth of the company services and products.
S/he will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities:
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
● Design, build and maintain our social media presence.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Identify trends and insights, and optimize spend and performance based on the insights.
● Plan, execute, and measure experiments and conversion tests.
● Collaborate with internal teams to create landing pages and optimize the user experience.
● Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies.
