Content Marketing Lead

Job Description

• Lead the social and content strategy and calendar, planning, and execution for our blog and social channels.
• Lead and mentor a team of content writers and social media specialists to ensure high-quality output and alignment with brand tone and vision.
• Collaborate with internal stakeholders (SEO, CRM, product, design) to align content with business goals.
• Manage a team of content creators and social media(writers, editors, etc.).
• Work with developers/designers to publish and update blog content on our Next.js platform.
• Maintain content structure, tags, and SEO best practices within the CMS or code repository.
• Monitor performance using tools like Google Analytics, Search Console, and others to guide future content strategy.
• Monitor and analyze performance metrics (e.g., engagement rate, reach, conversion rate) using industry-standard tools.
• Stay updated on industry trends and competitors’ content to inspire new ideas.

Requirements:

• Proven experience as a Social media and content lead, content strategist, or similar role.
• Strong editorial skills with an eye for clean, engaging copy.
• Familiarity with publishing workflows in Next.js-based blogs (CMS integrations like Sanity, Contentful, or headless WordPress).
• Understanding technical SEO and content structure.
• Strong organizational and leadership skills.
• Excellent written and verbal communication
• Demonstrate strong skills in copywriting, storytelling, and crafting compelling campaign messages that resonate with the driver community.