Description of duties and responsibilities: - Designing and implementing content macro strategy based on brand goals and marketing funnel. - Management of the team of writers, designers and content creators to produce all kinds of formats (text, image, video). - Monitoring the quality of content and coordination with the SEO team and social networks. - Content performance analysis with KPI indicators (CTR, Engagement, Conversion, ROI). - Guiding the ideation process and creating brand narratives according to the tone of the organization.
Qualifying conditions: - At least 5 years of experience in managing content production or digital marketing. - Mastering the concepts of Content Strategy, SEO and Storytelling. - Ability to organize team and schedule projects. - Skill in management tools (Trello, Notion, Excel Dashboard). - The power of decision-making, leadership and creativity