Business Development Specialist (Vendor)

Job Description

Mission:

• To collaborate in expanding the market of MTNIrancell content-based platforms (education and kids entertainment) both in terms of cooperation with qualified content providers to broaden the product basket & market share of the platform.

Responsibilities:

• To identify target business customers and the stakeholders (content providers/aggregators) and search business contacts and leads.
• To manage email campaigns and outcalls to nurture leads and score, qualify, and record leads.
• To provide demos and needed materials for onboarding leads, along with handling meetings and negotiations with them to close deals.
• To negotiate, convince, and onboard new businesses on the assigned projects and prepare contracts.
• To follow up the contract of Content Providers (CPs) with legal and finance to make sure the agreement process is under control.
• To support in provisioning of market planning, positioning, market entry mode, market segmentation, competitive and situational analysis, and communication plan for ATL/BTL in cooperation with brand and product team for assigned projects.
• To find customer/market needs, define them as products or offers and cooperate with the product or marketing teams for implementation.
• To raise business motivations for market expansion and customer acquisition/ retention plans in cooperation and follow up the sign-off process.
• To generate monthly and weekly performance review reports of project progress versus business objectives and sales targets.
• To design comprehensive marketing campaigns/offers to increase the user base of the platforms, increase the Average Order Value (AOV) per user, and retain churned users.
• To have cross-functional interaction with legal, finance, and marketing departments to define new methods for vertical and horizontal expansion of the platform.
• To review digital products and services to ensure compliance to set business objectives, licenses, and Product Document Descriptions (PDD) to gather requests and suggest a change on digital products and platforms according to customer needs.