- Brand strategy, including the setting of brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items by brand
Competitor and customer insights analysis
- Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps (along with Trade Marketing and Sales team)
- Review marketing plans, manage marketing budget and closely monitor the execution of all marketing activities in geographies (along with Trade Marketing team)
- Identify new communication opportunities and implement them
- Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities
- Provide sales organization with internal information and training presentations on the market, consumer behavior, brands and new product introduction.
Requirements
- More than 6 years of brand/product management
- Education Master/Bachelor Degree in Marketing, Business Administration, Advertising, Mass Communication, Economics
- Analytical capabilities and solid understanding of pricing, packaging and product requirements
- Understanding the management of brands, portfolios and distribution systems
- Ability to make tight deadlines