Job Description

- Brand strategy, including the setting of brand guidelines, brand vision and value proposition for short as well as long term - Planning and execution of all communications and media actions on all channels, including online and social media - Creating and managing promotional collateral to establish and maintain product branding - Managing the budget for advertising and promotional items by brand Competitor and customer insights analysis - Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps (along with Trade Marketing and Sales team) - Review marketing plans, manage marketing budget and closely monitor the execution of all marketing activities in geographies (along with Trade Marketing team) - Identify new communication opportunities and implement them - Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities - Provide sales organization with internal information and training presentations on the market, consumer behavior, brands and new product introduction.

Requirements

- More than 6 years of brand/product management - Education Master/Bachelor Degree in Marketing, Business Administration, Advertising, Mass Communication, Economics - Analytical capabilities and solid understanding of pricing, packaging and product requirements - Understanding the management of brands, portfolios and distribution systems - Ability to make tight deadlines

Employment Type

  • Full Time

Details

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