Brand Manager

Job Description

Basic responsibilities and duties:
1. Development and implementation of brand strategy
o Definition and implementation of brand strategy in line with the goals of the company and the target market.
o Brand identity management, messages, tone and brand appearance in all channels.
2. Planning and implementing marketing campaigns
o Design and run advertising campaigns, promotions and digital and offline campaigns.
o Coordination with digital marketing teams, PR, trademark and sales for integrated campaigns.
3. Market analysis and consumer behavior
o Investigation of market trends, consumer needs and preferences and competitors analysis.
o Use data to improve brand strategy and marketing decisions.
4. Product Innovation and Development Management in relation to brand
o Collaboration with the product development team and trading marketing to introduce new products and improve existing products with emphasis on brand values.
5. Integrate branding and interaction with new audiences
o Design of communication campaigns to build inter -generational connections with new consumers and maintain the loyalty of older customers.
o Develop digital and social strategies to attract the new generation.
6. Brand team management
o Directing and training brand team members, setting individual and team goals and monitoring performance.
7. Cooperate with foreign partners and suppliers
o Collaboration with advertising agencies, designers and influencers to raise awareness and brand value.
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Skills and competencies required:
• Practical experience in brand management, marketing and branding FMCG
• Skills in the design and implementation of advertising and digital campaigns
• Ability to analyze market, consumer behavior and competitors
• Creativity, innovation and ability to provide strategic strategies for brand growth
• Skills in project management and multidisciplinary teams
• Introduction to inter -generational branding strategies and the new generation
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