Assistant Brand Manager - Nescafe

Job Description

Assistant Brand Manager

POSITION SNAPSHOT
Location: Tehran /Iran
Company: Nestlé
Full-time.



POSITION SUMMARY:

Supports the activation of strategy & plans and coordinates/ executes the consumer engagement initiatives.



A DAY IN THE LIFE …

• Contributes to activating the brand plans through the execution of consumer assets and brand campaigns on digital platforms (i.e. website development, social media campaigns and channels, e-commerce assets)

• Supports the shopper and consumer engagement activations (i.e. sampling plans, promotions, partnerships) in store on ground and on e-commerce, in full coordination with CDT, Media and Brand Activation teams, following the over-arching Brand Essence and Big Idea.

• Assists in the execution of the different consumer and shopper researches to help identify Innovation renovation and communications opportunities

• Brand performance and analysis to support in insights generation and build Consumer and Shopper Centricity i.e. Data gathering /analysis (retail audit/ sales/ research) in coordination with CIMI in the cluster and CDTs

• Close follow-up with CDTs & A&P: alignment on the activities, calendars, implementations to ensure adherence to ICP, with needed corrective actions.

• Budget tracking ensures robust PFME Follow up with the support of PFME Admin.: PR/POs, follow up and ensure budget and spends as per the plans.

• Liaises with several agencies, content studio(s), regional HO teams on the consumer communication and execution (i.e. point of sale material, digital & influencer campaigns and on-ground brand activations, supported in the execution by the A&P)

• Supports in the local I2L projects: accountable for packaging delivery for the dedicated SKUs in the cluster (with the support of D2D delivery) and FERT Code, coordination for launch plan execution and follow-up.


Requirements:

• 1-2 years overall experience in marketing or 3 years in other function ideally in Sales at Nestlé or equivalent FMCG

• Higher education in business management and marketing.

• Strong learning agility.

• Project management skills.

• Strong relationship management and communication skills.

• Experience in pure digital & social marketing is a plus.