Brand Manager

Job Description

• Design, organize, and implement all aspects of brand development for products to be launched, as well as the ones already in the market. This includes short-term, mid-term, and long-term branding/advertising plans that help the product gain and maintain its desired image in the market.
• Align with cross-functional team on brand activation calendar and execute brand-related projects and activation.
• Monitor market trends, and research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Communicate with the sales team to investigate the effect of brand activities on the sales process and analyze the roots of increasing and decreasing sales and following it.
• Present short-term and long-term programs related to the purpose of maintaining and promoting market share and increasing sales for example coordination of advertising campaigns with the sales plans.
• Design of Point of Sale Materials (POSM) and examine the execution of the entire item project involved in the interaction with the trade marketing.
• Broadcast media planning (TV, digital, billboards, etc.) aligned with goals set by strategy.
• Develop marketing campaigns for new products, existing products, services, and promotions.
• Determine research needs to specify the positioning of new products.
• Coordinate the efforts and responsibilities with agencies that carry out specific functions related to advertising, promotion, marketing research, media buying, events, and sponsorships.
• Manage budgets, forecasts, and P&L responsibilities effectively to ensure profitability to the product lines.