Job Description
- Devises annual Brand Plan & Budget to evolve assigned brand positioning and target consumer segments.
- Drives key brand initiatives that effectively reach and connect with target consumers.
- Devises communication plan (Shoppers, customers & consumers): Accountable for delivering marketing objectives and strategies for the upcoming year across assigned brands with unique value proposal based on category strategies.
- Develops clear and compelling claims that reinforce positioning and strengthen brand proposition vs Competition (direct or indirect).
- Manages, owns & contribute towards a brand/category P&L: Ensures meeting required profit margins by executives and in alignment with brand goals.
- Educates internal and external partners on the consumer, marketplace, and road-map for market success.
- Identifies gaps in marketplace and new category understanding and champions research and analysis to build value-based concepts to fill the gaps.
- Develops deep category knowledge across current and near neighbor categories and brands.
- Sets pricing strategy based on shopper insights and market data for key new product launches and current portfolio.
- Leads and participates in pricing audits to evaluate opportunities to extract maximum value from the market.
