Senior Brand Manager

Zarin Jam Marina (Sun Star & Sunny Ness)

Tehran

Posted 23 days ago

Job Description

- Devises annual Brand Plan & Budget to evolve assigned brand positioning and target consumer segments. - Drives key brand initiatives that effectively reach and connect with target consumers. - Devises communication plan (Shoppers, customers & consumers): Accountable for delivering marketing objectives and strategies for the upcoming year across assigned brands with unique value proposal based on category strategies. - Develops clear and compelling claims that reinforce positioning and strengthen brand proposition vs Competition (direct or indirect). - Manages, owns & contribute towards a brand/category P&L: Ensures meeting required profit margins by executives and in alignment with brand goals. - Educates internal and external partners on the consumer, marketplace, and road-map for market success. - Identifies gaps in marketplace and new category understanding and champions research and analysis to build value-based concepts to fill the gaps. - Develops deep category knowledge across current and near neighbor categories and brands. - Sets pricing strategy based on shopper insights and market data for key new product launches and current portfolio. - Leads and participates in pricing audits to evaluate opportunities to extract maximum value from the market.

Requirements

- B.S or M.S degree in marketing management or related field - 3+ years of experience in same position (preferably in FMCG industry) - Advanced in MS Office (Excel, Word, Outlook, etc.) - Good English - Proficient in identifying target audiences - Fluent in market research skills + marketing metrics - Excellent brand management knowledge - Ability to own P&L & perform financial analysis - Familiar with business planning and forecasting method - Excellent team work skill

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type

  • Full Time

Seniority

  • Manager

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type:

  • Full Time

Seniority:

  • Manager

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