Job Description
- Develop optimization strategies that increase Monzio's website search engine results rankings.
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI.
- Manage the expenses of SEO campaigns, stay on budget, estimate monthly costs, and reconcile differences.
- Work with editorial and marketing teams to drive SEO in content creation and content marketing.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Research and implement search engine optimization recommendations.
- Create and execute a link-building strategy.
- Determine measurable goals that demonstrate improvement in marketing efforts.
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.
- Update content and website links for maximum optimization and search engine rankings.
Day-to-Day Duties:
- Conduct page optimization for search engine marketing.
- Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance.
- Collaborate with others within the marketing department to manage SEO strategy.
- Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials.
- Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout website content.
- Change website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements
- +5 years of managerial experience in successfully developing and executing SEO campaigns.
- Experience with Google Services, including Analytics and Webmaster Tools, Google’s Keyword Tool, and Google Ads.
- A functional understanding of HTML and CSS.
- Ability to work with back-end SEO elements such as metadata, site speed optimization, and related skills.
- Understanding search engine algorithms and ranking methods.
- Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Comfortable analyzing high volumes of data on a daily basis.
- Familiarity with WordPress.
- An inquisitive mind that drives you to understand Google's algorithms and predict what changes might be coming.
- Ability to understand social media platforms and how to use them to distribute content, gain more links, and build successful campaigns.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
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