Job Description

-Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors -Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with corporates managers -Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections -Develop pricing strategies, balancing firm objectives and customer satisfaction -Compile lists describing product or service offerings -Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends -Managing marketing costs & budgets -Develop and implement procedures for identifying advertising needs