Job Description
• Effectively communicate product benefits to all relevant customers with the aim to achieve predetermined sales and profit margins.
• Preparation and presentation of the marketing business plan (strategy) per product on an annual basis.
• Create and execute product tactical plans within specified time frames.
• Liaising with relevant staff in medical, regulatory affairs, sales, MCM, and other functions to ensure that cross-functional communication and meet marketing goals
• Allocate resources optimally to the specified brand and to ensure that resource allocation is in harmony with identified key success factors.
• Set budgets to control the allocated promotional expenditure for the product(s).
• Reinforce and grow customer loyalty to our products.
• To Delight target consumers, build strong brands, through strong consumers and HealthCare Professionals engagement, and generate outstanding results.
• Develops brand portfolio strategy, contributes to pricing and promotional strategy when applicable, proposes brand portfolio for key channels.
• Demonstrate leadership and facilitate development of his/her team Drives the execution of sales plans and assets to support the sales teams in driving superior engagement with healthcare professionals.