Job Description
-Determine subscribers’ needs and desires by specifying the market research needed to obtain market information
-Recommend the nature and scope of present and future product/service lines by reviewing product specifications and requirements; appraising new product/service ideas and/or product/service changes
-Assess market competition by comparing the company's product to competitors' products
-Provide source data for product/service line communications by defining product/service marketing communication objectives
-Collaborate with cross-functional teams and drive initiatives to set Objectives and Key Results and build efficiencies into the system
-Make trade off decisions based on technical and business insights and experimentation
-Manage timely, high quality and within budget execution of sales strategies, plans and tactics
-Monitor and measure launched products and feed learnings back into product development process