کارشناس ارشد عملکرد بازاریابی

دکتر نکست تهران

منتشر شده 9 ماه پیش

سمت شغلی

شرکت

حقوق

آمار رزومه‌های ارسال شده

Job Description

We are looking for a senior performance marketing specialist to join our marketing and communication team. In this role, you will implement and execute a strategy to create an optimal and efficient mix of online marketing revenue-driving campaigns. You will be responsible for planning, implementing, analyzing, and optimizing all online performance marketing activities around paid search, paid social, and paid media, and also managing ad networks for acquisition campaigns.

Create, execute, and optimize digital campaigns.
Implement programmatic advertising campaigns.
Explore other digital channels and new media.
Collaborate with the content team and provide data insights.
Ad copywriting, testing, and campaign optimization.
A/B testing and iterating on copy, design, landing pages, channels, audiences, etc.
Set up and optimize Google Analytics goals.
Extensive reporting and data analysis based on metrics that matter.
Collaborate with specialists in fields like advertisement, web, email, social media, events, PR, external content creators collaborations, copywriting, and making sure they're on the same page through the whole campaign process.
Manage the connection and data transition between the company and ad agencies, next to overseeing their job.
Achieve goals established at monthly and annual performance reviews.
Follow and refine analytic procedures and reporting standards.
Create and follow a campaign through its life cycle and complete audits as needed to maintain and report on campaign performance.
Manage performance metrics, budget tracking, and reporting across select digital marketing channels.
Develop compelling content aligned with our segmented target audiences at each stage of the buying process.

Requirements

Bachelor's degree in Management, Marketing, Industrial Engineering, or a related field.
At least 5 years of experience in performance marketing, with a proven track record of success.
Excellent team player.
Self-disciplined, self-motivated, responsible, flexible, and multi-tasking skills.
Creativity, adaptability, and the ability to work collaboratively with a team.
Responds well under pressure with a strict time limit.
Data-driven thinking.
Go-getter and proactive personality.
A keen eye for aesthetics and details.
Time management and ability to work in a dynamic and agile environment.
Interpersonal skills.
Oral and written communication skills.
Ability to work in a team or individually as and when required.
Ability to manage and handle multiple tasks.
Problem-solving skills.
Ability to plan and conduct BTL and TTL campaigns.
Editorial mindset with an ability to predict audience preferences.
Fluent in Data Studio, Google Ads and Google Tag Manager.
Analytical skills, data, and business understanding.
Ability to translate metrics into actionable insights and conclusions.
Knowledge of the medical industry is a plus.