Job Description
• Make relevant strategic data-based choices to create sustainable profitable growth.
• Build a brand plan and articulate strategic imperatives to deliver brand including Key brand messages and communication strategy for each important stakeholder (e.g. physicians, patients, pharmacists, and KOLs).
• Create robust long-term platforms that will both drive equity, business growth and have an impact on society.
• Achieves brand saliency and impact by deploying the right content, at the right time, in the right place, for the right tribes.
• Fluent in the power and application of digital opportunities throughout the marketing funnel: from insight generation and innovation through to communication, media, and e-Business.
• Set budgets and control allocated promotional expenditures for the products.
• Adapts management style to coach, develop and promote marketing team members through appropriate challenges to build commitment and engagement.