Job Description

Objective: To maximize sales and profit performance through the development, implementation and management of all marketing events, promotions and activity. Main responsibilities: - Develop agreed marketing strategy within host brand guidelines. - Create a Marketing Trade calendar aligned with the Brands key promotions and events and ensure this information is updated on ‘Plan’ on an ongoing basis - Work closely with the Merchandiser to ensure planned promotions are supported by appropriate stock levels - Work closely with commercial team to drive footfall and protect profit/margin through the use of targeted promotions - Manage commercially successful promotions & analyse previous marketing activity to influence future initiatives - Ensure all store windows, ticketing and local marketing materials are within current brands standards by obtaining relevant collateral - Manage external promotional and marketing opportunities to promote brands awareness in market - Drive social media and customer loyalty activity - Be aware of and react to local competition external and store marketing and regularly up-date host brand of the same - Control budget for all advertising / promotional opportunities - Work with visual contact in store to ensure in-store collateral & ticketing is implemented correctly and on time Reporting to: Marketing Director - Brand Manager - Business Development Director Subordinates: CRM Manager - CRM Expert - Graphic and Design Manager - Graphic Designer - Social Media