Objective: To maximize sales and profit performance through the development, implementation and management of all marketing events, promotions and activity.
Main responsibilities:
- Develop agreed marketing strategy within host brand guidelines.
- Create a Marketing Trade calendar aligned with the Brands key promotions and events and ensure this information is updated on ‘Plan’ on an ongoing basis
- Work closely with the Merchandiser to ensure planned promotions are supported by appropriate stock levels
- Work closely with commercial team to drive footfall and protect profit/margin through the use of targeted promotions
- Manage commercially successful promotions & analyse previous marketing activity to influence future initiatives
- Ensure all store windows, ticketing and local marketing materials are within current brands standards by obtaining relevant collateral
- Manage external promotional and marketing opportunities to promote brands awareness in market
- Drive social media and customer loyalty activity
- Be aware of and react to local competition external and store marketing and regularly up-date host brand of the same
- Control budget for all advertising / promotional opportunities
- Work with visual contact in store to ensure in-store collateral & ticketing is implemented correctly and on time
Reporting to: Marketing Director - Brand Manager - Business Development Director
Subordinates: CRM Manager - CRM Expert - Graphic and Design Manager - Graphic Designer - Social Media
Requirements
University qualifications: MSc in Marketing - Commercial
Previous experience : 2-4 years experience as marketing manager or digital marketing manager in a retail company (mode & fashion)
Specialist knowledge : Design advertising campaign-Activity Promotions-Promote brand awareness-customer loyalty activity-Social Media Strategy
Other Skills : 1. Excellent communication skills, both verbal and written
2. Comfortable working with different teams both locally and remotely
3. Fluency in English preferred
4. Planning & organization skills
5. Excellent problem solving & decision making
6. High levels of interpersonal skills, initiative and ability to network effectively
Ideal Age Range : 28-35
Language Skills : English
Current Residence : Tehran - travel to any country
