مدیر مارگتینگ

Job Description

We are Roche

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.
Creating a world where we all have more time with the people we love.

That’s what makes us Roche.

Summary

The focus of the Marketing Lead is to serve as the strategic anchor for the marketing function, acting as a primary partner to Patient Journey Partners (PJPs) and cross-functional teams. The individual will play a crucial role in leading commercial strategy, ensuring all initiatives are data-driven and patient-centric.
As a senior advisor to the Ecosystem Chapter Enabler and a constructive "challenger" within the team, the individual will be responsible for ensuring the highest quality of strategic decision-making, optimizing resource allocation, and driving sustainable business growth through deep market insights and financial stewardship.

The Marketing Lead reports to the Ecosystem Chapter Enabler.

You will be responsible for:

- Serving as the principal strategic counterpart to Patient Journey Partners (PJPs) across all therapeutic areas, ensuring therapeutic goals are translated into robust, actionable marketing strategies.
- Acting as a senior advisor to the Ecosystem Chapter Head, representing the chapter in strategic meetings when required, and acting as a controlling body to challenge team assumptions and improve decision quality.
- Leading deep market analyses to diagnose root causes of market dynamics; identifying commercial gaps, risks, and opportunities to provide evidence-based strategic guidance.
- Holding full accountability for all marketing decisions, budget management, and expenditures; ensuring rigorous oversight to maximize Return on Investment (ROI) and resource efficiency.
- Leading the OBP process and strategic planning for therapeutic areas, ensuring short-term tactics effectively support long-term patient and business outcomes.
- Overseeing pipeline reviews and leading strategic preparations for new product launches to ensure seamless market entry.
- Building and maintaining robust networks with Key Opinion Leaders (KOLs) and external stakeholders to support advisory boards and scientific exchange.


Compliance

You are expected to adhere through your conduct to all applicable laws and regulations as well as to the high integrity standards as set forth by Roche.


Who You Are

- You hold a Bachelor’s degree in Life Sciences, Business Administration, or Marketing. An MBA is highly preferred.
- You have a minimum of 10 years of progressive commercial and marketing experience in the pharmaceutical or healthcare industry.
- You have significant experience in a strategic advisory or leadership role within a matrix organization.
- You have proven experience in digital/omnichannel marketing and data analytics.
- You have experience with agile ways of working (Squads, Chapters).
- You are fluent in Farsi & English (speaking, reading and writing).
- military end service license is required for men.