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Job Description

A marketing specialist is responsible for developing and implementing marketing strategies and campaigns for digital health products. They work closely with product development teams to understand the features and benefits of the products they are promoting and use this information to create compelling messaging and advertising materials.

Key responsibilities of a marketing specialist may include:

Conducting market research to identify customer needs and preferences, as well as competitor activity.
Developing marketing plans campaigns and events that align with product goals and objectives for physicians.
Creating messaging and advertising materials that effectively communicate the benefits of digital health products to target audiences.
Collaborating with cross-functional teams, including product development, sales, and regulatory affairs, to ensure marketing efforts are aligned with company goals.
Staying up-to-date on industry trends and changes in regulations that may impact marketing strategies.

Requirements

At least 3 to 5 years of experience in marketing or a related field.
Strong analytical skills, with the ability to interpret market research data and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
Experience with digital marketing platforms and tools, such as social media advertising and email marketing.

Employment Type