مدیر ارشد بازاریابی

منتشر شده 1 سال پیش

سمت شغلی

شرکت

حقوق

آمار رزومه‌های ارسال شده

Job Description

Oversee a company’s overall advertising and sales strategy.
Drive revenue by increasing sales through marketing activities.
Develop the structure of the business’s marketing department.
Negotiate advertising contacts.
Approve marketing campaign ideas.
Coordinate marketing efforts with the company’s financial and branding goals.
Plan campaigns with coupons, giveaways, or contests to bring attention to and create interest in one of the organization’s products or services.
Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
Market research, pricing, product marketing, marketing communications, advertising, and public relations.

Requirements

Bachelor's degree in Business Administration, Marketing, Communications, or related fields; a Master's degree will be a plus.
Proven experience as a chief marketing officer or similar roles.
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).
Solid understanding of market research and data analysis methods.
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
Understanding of different business disciplines (IT, finance, etc.).
Proficient in MS Office and business software (e.g. CRM).
A leader with both creative and analytical capabilities.

Employment Type