کارشناس تحقیقات بازار

Job Description

• Support all phases of qualitative and quantitative research projects from problem definition to delivery of research assets and reporting of findings.
• Lead and monitor a team of field market data researchers (up to 10 people).
• Develop (internally and externally) a platform to collect and consolidate data from various sources including retailers, customers, sales teams, merchandisers, distributors, etc.
• Research agency management, including the ability to create strong research briefs for external research partners so that research produces desired insight outcomes.
• Develop and propose primary and secondary research models to gather data based on each project's requirements.
• Analyze data from interviews, focus groups, questionnaires, or other qualitative or quantitative research to build compelling insights.
• Author executive-level reports and make recommendations to stakeholders and leadership.
• Make relationships and subscriptions with 3rd party research firms.
• Build relationships with a broad set of cross-functional internal and external partners at Marina to understand their challenges and priorities, define a research roadmap, and drive actions through insight delivery.