Lead the modern trade channel (Including discount stores, chain stores, e-commerce, and B2B customers) team to achieve volume, profit, market share, and channel goals.
Define, plan, and monitor KPIs.
Develop and implement sales strategies to achieve sales targets and expand market share in the modern trade channel.
Lead, mentor, and manage a high-performing sales team.
Conduct regular performance evaluations, provide feedback, and implement training programs to enhance the skills of the sales team.
Manage customer credits.
Control cash collection, DSO, and overdue.
Analyze market trends and customer needs to identify opportunities for product placement and promotions.
Identify opportunities for market expansion and growth within the territory.
Develop and manage the modern trade channel budget.
Monitor expenses and ensure cost-effectiveness in sales operations.
Collaborate with logistics teams to ensure optimal inventory levels.
Monitor competitors' activities and market conditions to develop effective strategies.
Prepare and present sales reports, forecasts, and business plans to the management team.
Collaborate with the trade marketing team for efficient execution of related activities.
Requirements
Bachelor’s degree in Management, Industrial Engineering, or a related field; an MBA graduate; a Master's degree in Management is preferred.
7 years of experience in the sales department, managerial roles of preferably FMCG companies and modern trade channels.
Strong leadership and team management skills.
Ability to inspire and motivate.
Analytical mindset to interpret sales performance data and make strategic decisions.
Excellent communication and interpersonal skills to build relationships with internal teams and external stakeholders.
Strong negotiation skills to secure favorable deals and agreements.
Ability to identify challenges and develop effective solutions.