Job Description
● Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
● Lead the execution of marketing programs from start to finish; evaluate the impact of marketing programs in achieving stated objectives.
● Evaluate the financial aspects of product development, such as budgets, expenditures, or return-on-investment and profit-loss projections.
● Propose and manage marketing research projects.
● Develop pricing strategies, balancing firm objectives and customer satisfaction.
● Manage branding, advertising, and promotional campaigns.
● Manage the design and production of promotional materials.
● Propose establishing distribution networks and developing distribution strategies.