Job Description
● Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
● Maintaining our social media presence across all digital channels.
● Measuring and reporting on the performance of all digital marketing campaigns.
● Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
● Designing, building and maintaining our social media presence.
● Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Identifying trends and insights, and optimizing spend and performance based on the insights.
● Brainstorming new and creative growth strategies.
● Planning, executing, and measuring experiments and conversion tests.
● Collaborating with internal teams to create landing pages and optimize user experience.
● Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
● Instrument conversion points and optimize user funnels.
● Collaborating with agencies and other vendor partners.
● Evaluating emerging technologies.
● Providing thought leadership and perspective for adoption where appropriate.
