Digital Marketing Specialist

Job Description

● Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. ● Maintaining our social media presence across all digital channels. ● Measuring and reporting on the performance of all digital marketing campaigns. ● Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. ● Designing, building and maintaining our social media presence. ● Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). ● Identifying trends and insights, and optimizing spend and performance based on the insights. ● Brainstorming new and creative growth strategies. ● Planning, executing, and measuring experiments and conversion tests. ● Collaborating with internal teams to create landing pages and optimize user experience. ● Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. ● Instrument conversion points and optimize user funnels. ● Collaborating with agencies and other vendor partners. ● Evaluating emerging technologies. ● Providing thought leadership and perspective for adoption where appropriate.