Job Description
We are looking for a Digital Marketing Manager who will be responsible for the following responsibilities:
● Define, develop and evolve the digital strategy.
● Be a subject-matter expert on the functionality and tooling necessary to create, manage and optimize the site layout.
● Ensure consistency across the site in navigation, product features, search, and placement of creative assets.
● Deliver promotional messages across the site in creative and balanced ways to drive sales & conversion.
● Bring innovative new thinking and ideas to help drive customer engagement and financial performance.
● Create reports for the marketing team and internal stakeholders on the growth and analytics of campaigns.
● Measure and report the performance of all digital marketing campaigns and assess against goals.
● Oversee strategy and creation of digital content and growth of digital media platforms and communities.
● Create the strategy and implementation of how digital content integrates into the overall marketing and communications strategy.
