Job Description
Technical responsibilities:
● Plan and execute all digital marketing, including SEO/SEM, email marketing, E-CRM campaigns, and display advertising campaigns for Snapptrip.
● Measure and report performance of all digital marketing campaigns, and assess against goals (CPO, ROI, and CR).
● Identify trends and insights, and optimize spend and performance based on the insights.
● Brainstorm new and creative growth strategies.
● Plan, execute, and measure experiments and conversion tests.
● Collaborate with internal teams to create landing pages and optimize the user experience.
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Manage all digital marketing partners and suppliers.
● Manage performance marketing budget.
● Lead the performance marketing team.
