Technical responsibilities:
● Plan and execute all digital marketing, including SEO/SEM, email marketing, E-CRM campaigns, and display advertising campaigns for Snapptrip.
● Measure and report performance of all digital marketing campaigns, and assess against goals (CPO, ROI, and CR).
● Identify trends and insights, and optimize spend and performance based on the insights.
● Brainstorm new and creative growth strategies.
● Plan, execute, and measure experiments and conversion tests.
● Collaborate with internal teams to create landing pages and optimize the user experience.
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Manage all digital marketing partners and suppliers.
● Manage performance marketing budget.
● Lead the performance marketing team.
Requirements
● Bachelor's or Master's degree in Marketing or a related field.
● More than five years of proven working experience in digital marketing.
● Experience leading and managing SEO/SEM, CRM, and/or display advertising campaigns.
● Experience in leading teams and developing people.
● Solid knowledge of website analytics tools (e.g., Google Analytics).
● Strong analytical skills and data-driven thinking.
● Up-to-date with the latest trends and best practices in online marketing, social media, and measurement.
● Problem-solving and communications skills.
Must know:
● AdWords.
● Google Optimize.
● Google Tag Manager.
● Google Analytics.
● Google Data Studio.
● Landing Builder.
● Google Search Console.
● Web Engage.
Good to know:
● AppMetrica.
● Metabase.
● Ahref.
● KW Finder.
● Moz.
● Screaming Frog.
● SEmrush.
● WordPress.