Job Description
● Identify KPIs, collect and analyze analytics tools data in all digital assets including ads, social media, SoV’s, SEM, and SEO.
● Improve and optimize ongoing activities in terms of KPI’s including but not limited to C/R, CPC, CPA, CPI, CTR, exposure, audience targeting, and traffic lead in all applicable digital platforms (owned and paid).
● Conduct online marketing initiatives, and digital channel content strategy for AoD and Ad-hoc campaigns for brand and product groups respectively.
● Communicate skills and ability to negotiate and manage multiple agencies, other business partners, and influencers in the digital marketing field, including Performance lead and monitoring, content production, extensive reporting, and ad management.