Job Description
● Determining the overall strategy of the marketing unit.
● Checking Instagram influencers, selecting and negotiating for cooperation.
● Full review of the content of the page of selected influencers, decision-making regarding the scenario, and how to cooperate (one-minute or multi-slide video or IGTV, etc).
● Review of ideas and advertising campaigns implemented among similar international brands and optimization of their successful examples for implementation in Iran.
● Reviewing the sales situation of the brand, analyzing the strengths and weaknesses, and providing a suitable solution to the sales team.
● Examining the need for advertising tools of sales points in terms of type and amount and designing and preparing them using new ideas.
● Analyzing consumer behavior in social networks related to the brand, running campaigns related to product consumption experience, and presenting ideas and solutions to produce new products or changes in existing products.
● Complete training of brand products to the sales team, full implementation of campaigns related to sales points and their connection to the digital space.
● Monitoring the process of advertising activities and the progress of affairs in social networks.
● Preparing the text of the complete catalog and brochure of brand products and supervising its design.
● Designing special Instagram campaigns.
● Online campaign analysis.
