Job Description

-Assist in the formulation of strategies to build a lasting digital connection with consumers -Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook, ...) -Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness -Be actively involved in SEO efforts (keyword, image optimization ...) -Prepare online newsletters and promotional emails and organize their distribution through various channels -Collaborate with designers to improve user experience -Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Heap Analytics, ...) -Acquire insight in online marketing trends and keep strategies up-to-date -Maintain partnerships with media agencies and vendors