Job Description

• Responsible for the development of digital media strategies/aligning digital media strategy to channel/campaign strategy for clients. • Gleaning of digital media KPIs from kick-off sessions or alternatively, a media brief. • Generation of media schedules: Translation of media brief and generation thereof into a comprehensive digital media schedule (across search and display, web). • Research and contribution to kick-off sessions around campaign specific opportunities, trends, volumes and budget requirements from a bought digital media perspective. • Campaign implementation, serving verification, QA on deep linking. • Campaign optimization. • Reporting: Data pulling, manipulation, presentation as well as commentary and insight gleaning. • Responsible for the day to day running of the Media Department • Digital Media Planning, Buying and Reporting