• Responsible for the development of digital media strategies/aligning digital media strategy to channel/campaign strategy for clients.
• Gleaning of digital media KPIs from kick-off sessions or alternatively, a media brief.
• Generation of media schedules: Translation of media brief and generation thereof into a comprehensive digital media schedule (across search and display, web).
• Research and contribution to kick-off sessions around campaign specific opportunities, trends, volumes and budget requirements from a bought digital media perspective.
• Campaign implementation, serving verification, QA on deep linking.
• Campaign optimization.
• Reporting: Data pulling, manipulation, presentation as well as commentary and insight gleaning.
• Responsible for the day to day running of the Media Department
• Digital Media Planning, Buying and Reporting
Requirements
• Managing a group of 3-6 talented digital media marketers (Social Media Specialist, Developers, Analysts, Strategists, Digital Content Experts, Media Buyers) and driving the media business at a group level.
• Technology, data and integrated marketing solutions get him/her excited and he/she should be a true nerd at heart.
• Growing talent and doing work that makes a difference.
• Digital Marketing
• Digital Media
• Digital Strategy
• Online Marketing
• Online Advertising
• Mobile Marketing
• Media Planning
• Social Media Marketing
• PPC
• Presenting
