Job Description

• Assist in the formulation of strategies to build a lasting digital connection with consumers • Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook …) • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness • Be actively involved in SEO efforts (keyword, image optimization ...) • Prepare online newsletters and promotional emails and organize their distribution through various channels • Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Heap Analytics …) • Acquire insight in online marketing trends and keep strategies up-to-date • Maintain partnerships with media agencies and vendors