Job Description

- Customer segmentation: Request, review and organize customer contact lists effectively to Ensure maximum customer engagement and best possible results of CRM campaigns - Delivery: Using optimal emailing practices to ensure optimal email delivery results - Email and content management: Ensure email layout, design, and content are optimized for best results in all CRM campaigns - Mobile Contact Strategy: Integrate SMS into marketing campaigns to effectively combine mobile and web communication channels - Tracking results and reporting: Compile and distribute up to date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs - Customer contact strategy: Manage customer contact and delivery KPIs and lead the strategy to maximize customer engagement - Implement and manage CRM campaigns, including retention, reactivation and promotional activities - Conduct testing, review and analysis of all CRM activities to ensure optimal results - Assist with other duties as required by the CRM Manager - Coordinating the data verifications efforts of the organization both on the organizational and individual level - Completing reports, lists, labels and custom data collections to support the work of the organization - Pulling specific data lists as required for internal and external use