Job Description

Objectives of the role: This responsibility will include involvement in creating a strategic marketing plan that identifies priority market opportunities (market segment or product categories) for future research and development and marketing promotion. The brand manager will assist in developing an annual marketing plan based upon the approved business plan. This marketing plan will detail the promotional strategic goal of taking market share through profitable sales growth. Main responsibilities: • Managing brand building activities (Brand communication, developing route to market policies & product development) • Define the product strategy and road map • Develop the core positioning and messaging for the product • Propose an overall budget to ensure success • Develop sales tools