Job Description

The overall role of Brand Manager is to create consumer demand for his/her brand. Brand Manager is responsible for developing and executing marketing plans. This includes the brand’s pricing, packaging, and trade marketing, advertising, and promotion strategies. She/He is responsible for delivering the brands volume and market share objectives. Key Responsibilities: - Closely monitors and analyzes sales volumes, market share trends and competitive activity - Develops and executes promotional initiatives to increase consumption within defined budgetary parameters - Identifies and develops business building ideas and works in a cross-functional environment to secure support for such ideas both in terms of conception and execution - Coordinates brand management efforts with external resources to achieve results (New product development, production planning, trade promotion, sales, market research, Overlays and advertising agencies) - Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs