Job Description

Objectives of the role: Participate and contribute towards the development of strategic brand marketing plans and strategies. Supports the development and execution of tactical plans that drive to the desired business outcomes. Monitor, communicate and assess brand performance and provide fact-based insights and solutions regarding successes or plan realignments necessary to address brand issues. Effectively work with MEA regional marketing team, customer marketing personnel and outside agencies towards delivering brand contributions to the business. Main Responsibilities: 1. Participate and contribute towards the development of the strategic brand marketing plans and strategies that have as their objectives, building overall brand strength and consumer awareness in the market as agreed with the Regional Marketing team. 2. Assist in the development of the overall marketing plan, advertising and other creative in support of building brand awareness and performance. Guide outside agency relationships to ensure third party advertising and media activities are aligned to the strategic brand message and deliverables. 3. Supports the development and execution of approved tactical plans, including promotional plans, sampling, media, customer marketing roll-out and support, etc., ensuring they are ¡¥on strategy' and support the broader strategic brand marketing plans toward generating trial & usage of new or improved products or building consumer awareness and usage for existing items. 4. Assist in evaluating and producing appropriate advertising material and provides critical evaluation and suggestions. 5. Ensure the availability of sufficient quantity of any ME, POP and promotional materials required for execution of tactical plans, coordinate orders, follow up on ordering procedures also 6. Monitor and evaluate the ongoing results associated with brand performance including sales volume, brand profitability, market share, distribution trends and other data. 7. Understand and effectively communicate brand performance and feedback to country manager and regional marketing team. Assess the impact of specific tactical plans and decisions on the brand while recognizing and recommending adjustments to specific activities that are not driving the desired outcomes. 8. Assist in the evaluation of financial associated with different brand programs and initiatives and handle the day-to-day brand activities. 9. Gain Marketing Director¡¦s approval on all related media/marketing spent before committing to any third parties & provide updates when needed. 10. Work closely with local marketing research, advertising agencies and R&D to develop marketing activities in agreement with regional marketing; use research results to gain greater consumer insights and to apply those insights toward making better and more informed decisions concerning general marketing programs and support; participate with marketing research to gain greater consumer information in support of brand extensions, marketing programs and new products. 11. Participate in cross-functional teams and be involved in the creation or support of brand extensions and be involved in the development and execution of marketing programs and initiatives. 12. Ensure practicality of any new product launches by aligning sourcing and regulation concerns of designated SKUs with relevant departments and local regulations prior to initiate any launch plan. 13. Participate in S&OP discussions by playing an active role in forecasting the expected growth for each existing SKU and strategic new product launches, ensuring the sufficient amount of orders are placed with supply chain Reporting to: Country manager Number Required: 1 Desired Start Date: As soon as possible Probation: 3 to 6 months Working Hours: 8 - 4:30 Travel Requirements: Occasional travel within and outside of the country